"H3 stands for the manifestation of hip hop in all of its various forms. Practically, H3 will throw events, support individual artists, endorse causes, and participate in any medium that propagates hip hop as a culture and art-form. H3 is the physical instantiation of hip hop and lives through the creative efforts of its individual members working together towards common goals. H3 creates hip hop – we live hip hop – we are hip hop."
Monday, December 19, 2011
Music Video + Single: Crossword - Quality Control feat. L the 12th Letter & MC FÜBB
Remember when hip hop music was about high quality raps, creative beats, original lyrics? Remember when being respected as a rapper required some real TALENT and SKILL? Remember when hip hop was FUN?!? Each of the Toronto emcees in this video, Crossword, L the 12th Letter, and MC FÜBB brings their own unique style and flavour to this track, over a sweet beat provided by CJ Beatz (NYC). The video is entertaining and down-right hilarious at times, with great direction by Jason Matos. Warning to all half-assed rappers - you might just get the "WACK" stamp:
@CrosswordMC - @Lthe12thLetter - @MCFUBB
Director: Jason Matos - @jasonmatos
Video Op: Luc Capasso - @CapassoLuc
Producer: CJ Beatz NYC - @CJBeatzNYC
Recorded, mixed & mastered by DJ Mercilless
Quality Control is in full effect
Wack emcees watch out - Crossword, L the 12th Letter and MC FÜBB are on patrol
TORONTO - In a world full of fakers and wannabes, wack rappers run amok. Luckily, Toronto emcees Crossword, L the 12th Letter and MC FÜBB are on the case, applying Quality Control to offenders of the culture and perpetrators of wackness. In the video for "Quality Control," directed by Jason Matos, the trio roam the T-dot streets in search of the real. They encounter a number of spitters that simply don't make the cut, and combat them with insightful lyrics, provocative flows and passionate deliveries. Wack emcees will be graded, written up, stamped down and aired out, not to mention have their girls taken from them. The moral of the story? Don't be a lame. Crossword, L the 12th Letter and MC FÜBB will call you out on it all day.
Wack Stamp not included.