Check out this jokes new commercial for the NTS 59Fifty hats...let's hope these fellas don't get sued...
Cop yours today at a New Era store near you!
"H3 stands for the manifestation of hip hop in all of its various forms. Practically, H3 will throw events, support individual artists, endorse causes, and participate in any medium that propagates hip hop as a culture and art-form. H3 is the physical instantiation of hip hop and lives through the creative efforts of its individual members working together towards common goals. H3 creates hip hop – we live hip hop – we are hip hop."